Hey Friends 👋,

This month, I was surprised by the number of Discovery experiments I saw in the wild. Especially from big companies, dedicating big app real estate for new experiences.

I don’t know how everyone came to the same realization at the same time. Something is happening!

Here are the biggest three discovery a/b tests I came across:

💡Experiment 1: Linkedin’s Discover Tab

💡Experiment 2: Snapchats’s Discover Fab

💡Experiment 3: Amazon’s Discover Tab

All of these are still running, so the results are TBD.

I just found the timing…interesting 😁
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Remember A/B testing is much like choosing your tech stack: what works for these these giant might have another company crashing faster than a hastily-coded JavaScript

Talk next week 😉,
Ali Abouelatta