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18 M‍ay, 2023

An envelope with a heart that's dreaming of accessibility icons.

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Litmus’ Favorite Emails: Accessibility Edition

On this Global Accessibility Awareness Day , I wanted to highlight some of our favorite emails that showed good (and not-so-good) examples of accessibility in the wild shared by fellow email marketers.

While developing your emails, consider accessibility every step of the way. Does your email have a high color contrast? How does your email sound while using a screen reader? Do your emails include enough information if the images don’t load?

Optimizing for Dark Mode, designing for readability, using descriptive ALT text, and including code fallbacks are only a few ways to get started.

Are your emails accessible? Draw inspiration and join other email geeks in creating inclusive user experience across email clients and devices.

Tracie Pang (she/her)
Email Marketing Manager at Litmus

Pop quiz:
How many types of color vision deficiencies exist?

1
2
3
4

Scroll to the bottom for the answer.

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Living in my head rent-free

Accessible marketing for all. Beyond email, share real stories to combat bias to create inclusive marketing that your audience can resonate with.
A tale of the AI assistant. Would you use ChatGPT to write bedtime stories?
Speaking of AI, a thread : 10 time-saving AI Chrome extensions that will maximize your workflow every week.
I love a good copywriting tip. Have you used the feature → benefit → outcome thought process?

I’m ready

@litmusapp on Twitter: a sample out of office reply for while you're at Litmus Live, Tracie replied with her out of office reply which is: I'll be out of office at hashtag Litmus Live 2023 from Septmeber 11 to 13. Don't worry, I've scheduled my emails in advance. Rest assured I'll come back with a ton of new ideas and strategies to supercharge our email game!

P.S. Will I see you there? Get your tickets by Ma‍y 31 to get $400 off.

Hello, hello! Tracie here

I’m an email marketing and AI fanatic who enjoys catchy subject lines and user experiences that just make sense. (You guessed it, I screenshot countless things to save as inspiration, only to forget about them later.)

The answer is d. There are four types: Deuteranopia (green deficiency), Protanopia (red deficiency), Tritanopia (blue deficiency), and Achromatopsia (no color vision). Take a peek into how Litmus makes accessibility checks easier with Visual Impairment Filters.

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Accessible emails we love, using AI responsibly in email, data-packed marketing insights, and more.

Litmus’ Favorite Emails: Accessibility Edition

Living in my head rent-free

I’m ready

Hello, hello! Tracie here

Key phrases

Older messages

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