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11 M‍ay, 2023

Hubspot's State of Email Marketing Report.

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Tips on Using Your 2023 Marketing Budget

If marketing in 2023 could be summed up into five topics, it would be AI, automation, data privacy, short-form video, and a recession.

What should marketers focus their efforts on, given the current state of the world?

HubSpot lays it all out in their latest report, uncovering emerging marketing trends across content, social media, video marketing, and email.

Get up to speed on the state of marketing—plus four areas to focus on in your email marketing strategy (from us!)

Kimberly Huang
Content Marketing Manager

Pop quiz:
What year was the first spam email sent?

1975
1978
1980

Scroll to the bottom for the answer.

Meet your new email bestie. Litmus Assistant is here! Powered by AI to help with subject lines, tone of voice, and language translation.
Peep our faves! This month’s collection came from email geeks who shared their favorite accessible emails (ones they’ve built!).
Pause on the email building. Join us for Litmus Live this September, in Boston or virtually! Save big if you register by May 31st.

Kim’s reading list

Newsletters, to the rescue! Could email newsletters keep local journalism alive?
Day-to-day: Here’s how UI/UX designer Vikalp Kaushik uses ChatGPT to enrich his daily tasks and processes.
Performative or genuine? Instead of sending a big, standalone announcement to opt out of Mother’s Day emails, Jen Capstraw reminds us there’s a more thoughtful way to do it.
Extraordinarily ordinary. Eddie Shleyner’s got me thinking about how I can use “impossible headlines” in email.

Scroll and you shall receive,

@NateMJensen on twitter: Thinking of a new email signature other than'best': You'll never take me alive, Nate

Kim here, your host for this week

Once upon a time, I was an email marketer, which led me to what I do now: a mix of content, social, and other cool projects (like this!) at Litmus.

As promised, I present to you your gift: a photo of the culprit who sent the first ever spam email.

The answer is b. The first spam email was sent in 1978. Gary Thuerk asked his assistant to send a single, mass email to 300+ recipients. While most reactions were negative, it did generate some sales.

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Make the most of your marketing budget, say hello to your new email bestie, our favorite emails, and more

Tips on Using Your 2023 Marketing Budget

Kim’s reading list

Scroll and you shall receive,

Kim here, your host for this week

Older messages

The Force is strong with the Gmail promotions tab, April email headlines, and more

Email copywriting 101, how to maximize email deliverability, AI in email, and more

There's still time to participate ⏰

Get the ultimate guide to Dark Mode, go back to email copywriting basics, and more.

AI in email marketing, get your Litmus Live ticket, how to turn obstacles into email wins, and more

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