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27 Ap‍ril, 2023

Guide

Foundations of Email Copywriting

Which is easier to read? Short, snappy sentences like this one?

Or long, complex, elaborate sentences that may contain useful information, but can also be challenging to digest and difficult to unpack—like this one?

When possible, opt for short sentences in your email copy. This allows your subscribers to focus on your content, rather than unpacking your sentence structure.

Want more tips and considerations like this? I’ve got a rec for you: grab a copy of the Foundations of Email Copywriting by us and AWeber!

Kimberly Huang
Content Marketing Manager

True or false
“E-Mail My Heart,” a song performed by Britney Spears, was released in 2000.

Scroll to the bottom for the answer.

Beep boop: What should email marketers consider when using Artificial Intelligence (AI)?
Lights off: Ensure your Dark Mode emails look good with a walk through of the 2 most common Dark Mode challenges.
Hey email friend. No one knows email like you do. This is your sign: submit a session idea to speak at Litmus Live!
BTW: We’re teaming up with Salesforce on May 3rd for ways to set up your campaigns for maximum email deliverability.

Things that made me think

You > AI: Cynthia Marinakos shares 5 awesome ways to make it crystal clear that your words are yours (and not a bot).
Pixel perfect: Space Invaders is a design masterpiece—and a prime example of how constraints spur creativity.
Pick me, pick me! Are you being vain in your marketing?
Re: work emails. Emails aren’t the problem. It’s the constant checking that hinders workplace productivity.

I didn’t say it

@Kayleyyy_G on twitter: Yeah, Instagram is bad for our mental health but what about Outlook

Kim here, your host for this week

Once upon a time, I was an email marketer, which led me to what I do now: a mix of content, social, and other cool projects (like this!) at Litmus.

Email geeks: how are you using AI today?

Quiz Answer: False. “E-Mail My Heart” was released in 1999—one year shy of the new millennium.

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Foundations of Email Copywriting

Things that made me think

I didn’t say it

Kim here, your host for this week

Key phrases

Older messages

There's still time to participate ⏰

Get the ultimate guide to Dark Mode, go back to email copywriting basics, and more.

AI in email marketing, get your Litmus Live ticket, how to turn obstacles into email wins, and more

Catch up on the biggest email headlines, helping bring inclusivity to your emails, and more

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