[SaaS Club] Transitioning from Services to SaaS Product

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

Transitioning from Services to SaaS Product

In 2017, Thomas and his co-founder Ryan noticed large tech companies often developed in-house tools to improve their employee experience.

They had an idea: Why not create a solution for these companies before they even think about building their own tools? 

But instead of building a product, the founders took a different approach.

They leveraged their network to pitch the idea to Square, offering to build a solution while keeping ownership of the intellectual property.

For the next 2 years, the founders focused on just one customer.

This got them started, but it also created challenges when they tried to shift from a service to a SaaS product.

Eventually, they were able to make the transition to a product business.

Today Cleary is doing over $1M in ARR and has raised $7.5M in funding. Their customers include Door Dash, Scale, and Square.

In this episode, you'll discover:

• How feedback from their collaboration with Square shaped and validated their offering and provided valuable insights.

• How the founders eventually made the transition from a services model to a SaaS product that they could sell to more customers.

• How the founders learned to refine their sales approach and tailoring pitches to different personas to improve close rates.

• The critical lessons Thomas learned from the challenges of enterprise sales and having to deal with multiple stakeholders.

• How the founders are overcoming the challenges of creating and selling a new product category.

I hope you enjoy it.

Listen to the full podcast episode

🤖 Automate Your Busywork

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🦸🏻‍♀️ PartnerHero

Customer service is one of the most often overlooked growth channels for startups. A great customer experience (CX) turns leads into prospects and customers into passionate fans.

But building and scaling a CX team that grows with your startup is hard. That’s why smart SaaS founders turn to PartnerHero. 

PartnerHero is a customer operations outsourcing company built for the needs of startups, from seed to scale. They work with amazing SaaS brands like Miro, Loom, and Privy, and build affordable solutions for startups at any stage.

Learn more and schedule a free consultation.
 

🔐 GlitchSecure

Achieve a strong security and compliance posture for your SaaS.

GlitchSecure's automated assessments run continuously to identify security vulnerabilities that one-off pen-testing could easily miss.

Their results are verified by real hackers to virtually eliminate false positives and give you tailored remediation advice.

Plus GlitchSecure's real-time dashboard lets you triage vulnerabilities as soon as they're found, which is a critical step in preventing breaches and maintaining compliance with frameworks such as SOC2.

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📗 Book of the Week

This week's book recommendation is from Thomas:

Sabbath: Restoring the Sacred Rhythm of Rest by Wayne Muller

And here's an Airtable database of all book recommendations.
 

🌐 Around the Web

YouTube Channel

Here's a link to the full video interview.

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast? Learn more here.


P.S. whenever you're ready, here are 3 ways I can help you:

1. SaaS Club Plus: We're re-launching a brand new paid community for SaaS founders with an exciting new offering. Join the waitlist!

2. SaaS Club Launch: A 12-week coaching program to help you launch your SaaS and/or get to $10K MRR faster. 

3. SaaS Accelerate:  A private coaching program to help SaaS founders get breakthrough results.