[SaaS Club] From Integration Pains to Product Market Fit

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

From Painful Integrations to Finding Product Market Fit

In 2015 while working on a previous startup, Brandon and his co-founder Ishmael learned how painful it was to build integrations.

This experience ultimately inspired them to start Paragon.

At first, they had trouble finding customers for their product idea. After many customer interviews, they realized they were building the wrong product.

More importantly, those conversations helped them figure out what type of product their prospective customers actually needed.

Today, they've grown to several million dollars in annual recurring revenue (ARR), built a team of over 30 people, and have raised just over $16 million in funding.

In this episode, you'll learn:

• The lessons learned from their previous startup and how that helped them to avoid making the same mistakes again.

• The iterative approach they used to find product-market fit incl. refining their product idea and gradually increasing their pricing.

• How they are using LinkedIn as a key growth channel and profitably acquiring customers through it.

• How Brandon is overcoming the challenges of founder delegation, and learning to let go of tasks, in order to build a more effective and scalable team.

I hope you enjoy it.

Listen to the full podcast episode

🤖 Automate Your Busywork

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This comprehensive guide to automation and no-code tools will help you reduce manual work, and streamline your workflows.

By adopting an automation-first mindset, you can increase your productivity, save time, and focus on the important things.

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📗 Book of the Week

This week's book recommendation from Brandon is:

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

This book is over 10 years old now, but still provides tons of insights on how to effectively minimize risk, accelerate growth, and adapt to the rapidly changing market by embracing the Build-Measure-Learn feedback loop.

🌐 Around the Web

YouTube Channel

Here's a link to the full video interview with Brandon Foo.

Check out our YouTube channel here. 

😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast? Learn more here.


P.S. whenever you're ready, here are 3 ways I can help you:

1. SaaS Club Plus: We're re-launching a brand new paid community for SaaS founders with an exciting new offering. Join the waitlist!

2. SaaS Club Launch: A 12-week coaching program to help you launch your SaaS and/or get to $10K MRR faster. 

3. SaaS Accelerate:  A private coaching program to help SaaS founders get breakthrough results.