GrowthHackingIdea - Reactivate 58% of people (study)
Will Egan applied something I've never heard of.
This "something" helped them to reactivate 58% of users.
Here's what they did.
When a user failed to log in (forgot password for example), they sent an email:
'Hey, we noticed you’re having difficulty logging in, here’s a friendly reminder of your username. Here’s a (gif-based) demo of how to log in, and here’s a link to reset your password in case need to do that too.’
This single email resulted in 58% of people, who failed to log in, logging in again.
Also, not a single person unsubscribed from this email.
Source: www.willegan.com
![](http://e.growthhackingidea.com/files/e.growthhackingidea.com/general/avatar.png)
Charlie Patel ;)
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