GrowthHackingIdea - Reactivate 58% of people (study)

Will Egan applied something I've never heard of.

This "something" helped them to reactivate 58% of users.

Here's what they did.

When a user failed to log in (forgot password for example), they sent an email:

'Hey, we noticed you’re having difficulty logging in, here’s a friendly reminder of your username. Here’s a (gif-based) demo of how to log in, and here’s a link to reset your password in case need to do that too.’

This single email resulted in 58% of people, who failed to log in, logging in again.
Also, not a single person unsubscribed from this email.

Source: www.willegan.com


Cheers,
Charlie Patel ;)



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