💥 How Dan Go Built an Audience of 1.2 Million - CreatorBoom

Another great creator deep dive on Growth in Reverse.

Big Idea:
"95% of the top creators today got there by doubling down on one platform and not looking up until they crossed at least 100k followers."

Dan Go tweeted 84.4k times in the last 3 years. That's more than 75 tweets a day. He has 497k Twitter followers now!

How Brett Williams from DesignJoy built a $1.3 million one-person agency selling graphic design as a productized service.

Big Idea: Selling services at a monthly fixed price makes it much easier to attract and service clients.

Stephanie Parisi has built a successful membership program helping small businesses with social media.

She started in 2019 and the business now makes $20k per month.

Big Idea:
"Stephanie has established an efficient funnel system that keeps a continuous flow of traffic across platforms. She uses her YouTube videos to direct viewers to a free private Facebook group, which then feeds into her email system.

The process creates a revolving door, with each platform pushing traffic back to the others. This system generates a significant influx of new members to her group weekly, helping her warm up potential clients and showcase her authenticity."

Matt McGarry on what it takes to make seven figures per year from your newsletter.

"The math

At 100,000 subscribers and a 50% open rate, you can sell newsletter sponsorships for $2,500 each ($50 CPM). If you sell 1 sponsorship in each newsletter at that rate, that’s $390,000 per year in sponsorship revenue.

If you convert 2.5% of subscribers into course buyers (2,500), that’s $625,000 in course revenue per year.

Total annual revenue = $1,015,000"

Case study of Ozan Irturk, the creator of the Life-Changing Concepts newsletter. He now has over 11,000 subscribers and makes 5 figures per year.

Big Ideas:
► He got 1,500 subscribers from a Product Hunt launch
► His growth is coming from a mix of cross-promotions, SEO, Sparkloop, and paid ads.
► Having a lead magnet on the signup page increased conversions 10%.

Nick Gray has just passed 12,000 sales of his book on hosting parties to build relationships.

This article by Niall Ratcliffe talks about some of the unconventional ways that Nick promoted the book.

Big Idea:
Nick has invested heavily in building relationships, connecting with big influencers, and using paid ads to get subscribers.

Great case study on going all in on becoming a creator.

Check out Nick Gray. He is worth a follow.

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