The S.W.I.P.E.S. Email

Swipe📁 • Wisdom🧠 • Interesting🧐 • Picture🖼 • Essay📄 • Sketch✍🏼
​A fun email for Friday. I hope you enjoy!

Edition: Friday, May 5th, 2023​
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🎤 Listen to this email here:

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Swipe:

Let's start today off with THREE different swipes!

1.) This is a “writing mark-up” ad that explains each feature of these huaraches shoes:

There's something just so dang eye-catching about hand-writing when overlaid on an image!

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2.) Welllll maybe eating Jello all day won’t make you lose much weight, but in 1952 this was promoted as a great tasting yet lower-in-calorie dessert. Not sure why he’s weighing himself with loafers on…that’s like 1 extra pound on the scale 😬

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3.) To be honest this is a great pitch for Rick.
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He’ll never:
✔️ Give you up
✔️ Let you down
✔️ Desert you 😂

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Wisdom:

Sometimes a complex subject can be better illustrated than told. For example this is a cool graphic that shows all the stuff that comes out of a barrel of oil:

While electric vehicles and transportation is clearly the way of the future, it's interesting to note that oil propelled our species forward for several hundred years.

This graphic shows a portion of the other products that it helped provide.

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Interesting:

Checkout this concise 8th grade overall exam from 1912.

Think you can pass it??

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Picture:

I'm in St. Kitts all week and it's awesome!

Here I am walking over an old 400 year old dam:

My hiking outfit (and doing my best to avoid sun damage) 😬

After I finish this newsletter I'm immediately jumping into the ocean :)

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Essay:

As Apple started getting bigger and bigger, its logo got simpler and simpler:

I spoke about this before in this video:

It basically says you should pick a slogan based on your company size:
• Small Company: Be very direct.
• Medium Company: Can be slightly vague.
• Big Company: Aspirational.

For example:

When you’re a giant brand you have many products and many services, so a “direct” slogan is hard.

That’s when you can go aspirational and vague like:

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Sketch:

A Redditor said his mechanic brother sent him this sketch to easier understand different tires…super simple, and you instantly understand!

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I hope you enjoyed these Friday tid-bits!​
​Sincerely,
Neville Medhora

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