GrowthHackingIdea - 33.96% more sales (one click)
There is a big problem:
Over 50% of the cart abandonment emails sent are opened on a device that is different than the one the customer originally abandoned on.
What does it mean?
Half of all users who click a link in your cart abandonment emails have to sign in again.
It's a huge friction point that kills conversions significantly.
Rejoiner ran an experiment and found how to fix this issue.
Once they did it - they started to generate 33.96% more sales.
Here's the trick.
All you need to do is to turn ON "A Session Regeneration" in your e-shop software.
In other words this feature sends a special link in your email that allow your potential customers to restore a session on the fly.
People get logged in automatically through the link in their email no matter what device they use.
Source: rejoiner.com
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Charlie Patel ;)
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