2 questions = 16% lift in conversion (study)
Hootsuite asked their landing page visitors 2 questions.
The insights they gained and applied resulted in a 16% lift in conversions.
What are these questions:
1. Do you have enough information to make a purchase?
2. (if No) What other information would be more helpful?
Armed with their survey results, Hootsuite had a clear path to take action and revamp their landing page.
Source: blog.qualaroo.com
Cheers,Charlie Patel ;)
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