They Got Acquired - Bundle of riches

June 2, 2023
​Read on web​

This founder wanted to launch a business, but he didn’t have an idea.

So he followed a set of steps anyone could take:

• He searched on Helium10, a tool for Amazon sellers, for ideas. That’s where he learned that people searched “newborn photography props” more than 20,000 times a month on Amazon.
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• He ordered a set of newborn posing pillows… and found they weren’t very good.
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• So he launched First Landings, an e-commerce business that sold newborn photography props on Amazon—even though he wasn’t a parent himself.

Over the next three years, Danny Vivier and his co-founder and wife, Ashley Vivier, grew First Landings to $2.5 million in annual revenue.

And they did it all as a side gig.

In 2022, they sold to an Amazon aggregator for around $2 million.

Five months after that, they had their first baby – and posed her in First Landings gear.

Our story dives into how they balanced this company with their full-time jobs, plus how they found a buyer:

​This couple sold $3.5M of newborn props on Amazon, then sold to an aggregator for $2M​

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If you're approached by a buyer...

Some smart advice from a founder we featured last year:

— Lindsay Spolan Pinchuk, who sold Bump Club and Beyond in 2019

See you next time,

Lexi Grant
Founder & CEO
​They Got Acquired​
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P.S. Did you catch this story from last month?

Alexis Grant @alexisgrant PR agency owner @ChristinaAllDay (Christina Nicholson) desperately needed a software solution to do her job well. But she couldn't find it on the market. So she created what she needed — with no tech background. 3 years later, she sold that software. Here's how she did it 🧵 pic.twitter.com/kodwGBLlHJ May 22nd 2023 1 Retweets 4 Likes

🙌 How we can help

Here's what we offer for founders looking to sell in the next year:

- One-hour course on how to sell your business​

- Help choosing an advisor or broker you can trust

- M&A coaching if you have a potential buyer or want to approach buyers on your own

- A sounding board (free call) if you're not sure where to start

- Reports full of case studies and data about other founders who sold

- Posts covering the basics of how to sell your business​

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