GrowthHackingIdea - Insights from 3M emails analysis

Maître analyzed 3,691,345 sent emails and here's what they found:

70% of people verify their email address in less than 5 minutes.

If you want to limit the verification time in order to push people to verify their email address as soon as possible...
... then don't limit it to 5 minutes.
Otherwise you'll lose 30% of people.

The best verification time is - 12 hours.

More insights...
When you send emails that motivate people to invite/refer their friends, the most engaging emails are:
1. “Lost Positions Email”: ~7% CTR
2. “Gained Positions Email”: ~5% CTR
3. “Welcome Email”: ~3% CTR
4. “New Referral Email”: ~1% CTR

Source: maitreapp.co


Cheers,
Charlie Patel ;)



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