First 1000 - 💡 Don't use .99 for annual plans
Hello Friends 👋, I stood there and tried to squeeze my brain where I had seen this pattern before. I drew blank. It all came back rushing in a zen moment in the shower. It was the other food delivery companies: Doordash and Instacart 🥹. It's quite captivating to notice that three competing companies, all operating within the same market, have arrived at a similar decision: to omit decimal points from the pricing of their annual plans. Remember, this is just an observation. Test everything 😁. |
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