Raisin Bread by MarketerHire - Gen Z, meet 7-Eleven Slurpees

Welcome to mid-June. The summer’s already flying by. Don’t miss out on the season—go outside. But we do get the need to check up on the brands. Let’s get to it.

7-Eleven Introduces Slurpees to Gen Z

Slurpees are back for summer with “a diverse cast of characters sipping flavors as bold and colorful as they are.” If Gen Z hasn’t been acquainted with Slurpees before, 7-Eleven is introducing them now through an omnichannel push, “including new TV spots, social and paid media campaigns, and two new designs.” Plus, there’s fun merch.

Marketers are Skeptical of AI Media Buying

Marketers are struggling to “trust the robot” when it comes to AI media buying on platforms. Many are reluctant to give AI their data and control over how to reach their campaign goals. Unfortunately, marketers who choose not to adopt may be left behind when AI becomes the norm—we’ll see how this plays out.

Vanderpump Rules Star & BIC Collaboration Takes Off

BIC’s razor division hit an all-time engagement high with a witty collaboration featuring the Bravo reality TV star Ariana Madix. Referencing the on-screen drama, BIC’s ad featured Madix removing “clogs” from her life. And the ad is working—women’s EasyRinse razor sales rose 35% in the two weeks since going live.

Twitch Backpedals on Content Rule

Just one day after rolling out new rules for branded content, Twitch has done away with them. Creators balked when Twitch decreed in-stream ads were no more and restricted on-screen logos to “a maximum of 3% of the screen size.”

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Around the Web

Just Can’t Get Enough

Vanderpump Rules Reunion. Just being honest.

Will you be sipping a Slurpee this summer? Are you wary of AI media buying? Are you watching Vanderpump Rules Reunion? Do you have feelings? Reply and let us know everything.

Thanks for joining us, and we’ll see you Thursday!