I had a next-level epiphany today that I want to share with you.

Are you an entrepreneur or a creative?

Chances are that if you’re following my work, you’re a somewhat rebellious, out-of-the-box thinker. You could be an artist as much as a founder.

I’ve always been wildly creative and inventive, but when my time to choose something for work came around, I felt I had to be reasonable.

Entrepreneurship seemed like the next best option for applied creativity to me. It was the more certain and rational thing. So I chose that.

As it turns out, that was a mistake. I’m driven by creativity and an endless succession of wouldn’t-it-be-cool-ifs.

When I overtly focused on being an entrepreneur, I squashed the very thing that drove me: creativity.

In the old way, my creativity had to be in service of the business. A healthier version of that is for my business set up to serve my creativity.

Ever since I’ve allowed myself to become more creative and force businessing less, I’ve been experiencing a surge in energy, motivation, and action.

Even as a creative, you need entrepreneurial acumen. One and the other go together.

However, it’s a question of what comes first and is the primary driver for what you’re doing. I realized that today on a cellular level.

An awareness around what really-really drives you - business, service, creativity, etc. - can save you a lot of troubles and worries.

Do you know which one it is for you?

Happy Marketing 📣,

Johanna

Work with me 1:1 to find your groove as a business owner.