How often do you make things harder for yourself than they need to be?

My new mantra as of recent has been to make things as easy for myself as possible PLUS giving myself the permission to do so. As a result, I’ve been feeling spacious in everything I do in a way that’s entirely new.

In marketing especially, it seems like you have to be everywhere, all the time, all at once. Reposting, reshaping, and resharing content on a plethora of platforms.

But a lot doesn’t necessarily do a lot of good.

On the contrary, it can be overwhelming, soul-crushing even.

I’ve had my fair share of overwhelm, so I’ve moved towards increasingly asking myself on how I can do things with less. Less steps, less accoutrements.

Can I do this more easily? Can I do this with less? What is essential?

All the above are wonderful questions to ask yourself to trim some fat from your marketing routine.

As an example: I had an idea this morning that I wanted to implement right away. I got everything going in a few hours.

I defined the brand colors and visuals, set up a newsletter-as-blog for it, built a 1:1 offer around it, published 4 posts to intro people to the topic, and started sharing it with my contacts to get the ball rolling - all in the same day.

You can take a look at it here. It’s a project on Human Design.

I did exactly as much as needed, not more. That felt very nice.

Happy Marketing 📣,

Johanna

Work with me 1:1