Strategic Blogging [PLUS How to Conduct a Half Yearly Blog Review]

Good sustainable businesses don't usually just happen by accident.

Instead they take planning, strategy and intentionality. Thinking through some of the "big picture" issues that underpin your blogging could be the difference between a good and a great blog. Here are the steps of the strategic blogging process we are going to follow...

Many bloggers do an end of year review. It’s a logical time to do an audit of your blog and set goals. I also think that periodically checking in on those goals and setting new ones is a good idea. This being halfway through the year it is a logical time to do just that.

Back in November of 2002 when I first hit ‘publish’ on my original (and short lived) Blogspot Blog I did so believing that this ‘blogging thing’, which I’d only just heard of, would be a bit of fun. I started for a number of reasons but in short it was curiosity and the hope of a new hobby and perhaps some new connections that drew me to it. At the time I was working three jobs.

Over time, through hard work and discipline, using the techniques I’m going to share with you in these courses, my blogs have grown from a hobby (some would say an obsession), to a part-time, then a full-time job, all the way through to a fully fledged business employing a team of people.