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The black box of Google Ads (+15% revenue)

Monday, June 12, 2023

Yes, ad costs have risen. Yes, running ads is still profitable, with Google Ads giving you $2 for every dollar you spend on average (Google's Economic Impact report data). Still, if you want to

The Gold Standard Qualification

Friday, June 2, 2023

If you want a serious marketing qualification that opens career doors, without high fees and years of study, CXL Minidegrees are the gold standard. But you need to act quickly to join our elite squad.

CRO Minidegree: An announcement

Wednesday, May 31, 2023

Act fast to join our elite squad of marketers ‌ ‌ ‌ CXL's Conversion Optimization Minidegree has been the gold standard qualification for those looking to move up in the competitive but lucrative

Ad spend down, conversions up (the Semrush story)

Thursday, May 25, 2023

Mediocre brands are doing guesswork. Their decisions are largely based on intuition. Top brands are getting all the value from their data, using it to fully understand consumer behavior, and making

Are you prepared for the next generation of analytics?

Thursday, May 18, 2023

GA4 uses a new event-based data model to give you more insight into your website visitors than ever before. But it's a different beast from UA: new concepts, new definitions of key metrics, a new

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