[SaaS Club] Navigating the tough road from services to SaaS

Hey Reader

I hope you're doing well.

I took a few weeks off from the podcast to recharge. We're now back with a jam-packed content calendar for the summer, starting from today!

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

Navigating the Tough Road from Services to SaaS

Back in 2019, Ulf Arnetz took a leap of faith and decided to transform his thriving services company into a SaaS business model. 

It seemed like a brilliant move, but the road to becoming a fully-fledged SaaS business was far from easy including:

• Handling a staggering $3M revenue drop, and bouncing back to over $5M ARR, with 96% coming from SaaS subscriptions.

• Navigating the tricky world of selling SaaS products to CEOs while addressing objections from other key execs.

• Tackling a jaw-dropping 60% churn rate and reducing it to 0% where they didn't lose any customers over a three-years span.

• Helping customers achieve a 20X return on investment (ROI), but more importantly measuring and proving those results.

• Staying optimistic even when major companies like Microsoft enter the market, and advice for founders in a similar situation.

I hope you enjoy it.

Listen to the full podcast episode

📗 Book of the Week

This week's book recommendations are from Ulf:

• Good to Great: Why Some Companies Make the Leap and Others Don't by Jim Collins

• Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek

🌐 Around the Web

YouTube Channel

Here's a link to the full video interview.

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

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P.S. whenever you're ready, here are 3 ways I can help you:

1. SaaS Club Plus: We're re-launching a brand new paid community for SaaS founders with an exciting new offering. Join the waitlist!

2. SaaS Club Launch: A 12-week coaching program to help you launch your SaaS and/or get to $10K MRR faster. 

3. SaaS Club Clarity:  Book a 1-hour consulting session with Omer to get unstuck and gain clarity about your SaaS business.