🎙️ New Episode of The Dime Inside Kiva's House of Brands: Building a National Edible Empire ft Kristi Palmer
Welcome back to another episode of The Dime !
This weeks episode is
Inside Kiva's House of Brands: Building a National Edible Empire ft Kristi Palmer
A house of brands is a strategy where each brand has its own identity, representing a different customer profile, need, and messaging. Implementing this strategy requires a deep understanding of positioning & resources.
When a company delivers on this, it allows consumers to quickly grab another product In the family, expanding the adoption of the consumer base and widening its reach.
This is crucial with edibles as the category continues to widen as consumers look for alternatives to smoking and a consistent dialed-in dose.
This week we sit down with Kristi Palmer, Co-Founder of Kiva Confections, to discuss the following:
- Targeting Consumers via Brands and Unique Profiles
- State-by-State Expansion
- Edible Challenges & Opportunities
About Kiva Confections:
In 2010, a young cannabis-loving couple set out on a mission to create a better edible experience for legal consumers. Scott Palmer and Kristi Palmer were inspired by a visit to a local chocolatier and soon started crafting the first Kiva Bars in their home kitchen. They didn’t realize it at the time, but they weren’t just creating a premium edible product, they were setting the gold standard for the entire legal cannabis industry.
Follow Guest Links:
https://www.kivaconfections.com/
https://www.instagram.com/madebykiva/?hl=en
https://twitter.com/kivaconfections
https://www.facebook.com/kivaconfections
Follow us: Our Links.
At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.
8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain
The Dime is a top 5% most shared global podcast
The Dime is a top 50 Cannabis Podcast
Sign up for our playbook here:
🎥 YouTube: The Dime
📸 Instagram: The Dime
🐣 Twitter: Bryan Fields, Kellan Finney
After you listen send us Feedback on this weeks episode:
What area did you enjoy most?
What area did you wish we expanded on?
What topics or guests should we go after next?
We'd really appreciate it if you could leave us a review on Apple podcasts it really makes a difference for us!
If you have feedback or questions, we'd love to hear from you at bryan@8threv.com Thanks so much for listening. See you next Friday.
Founders of 8th Revolution
Older messages
Cannabinoid Playbook Update
Wednesday, July 5, 2023
** Major Update from 8th Revolution ** Before the covid pandemic, 8th embarked on a journey to illuminate the ever-evolving cannabis industry through our Cannabinoid Monthly Playbook. Our Goal was
🎙️ New Episode of The Dime Educating Yourself: The Key to Getting Started & Unlocking the World of Psychedelics and Cannabis ft. Emma Beckerle
Thursday, June 29, 2023
What's up guys ! Welcome back to another episode of The Dime ! This weeks episode is Educating Yourself: The Key to Getting Started & Unlocking the World of Psychedelics and Cannabis ft.
🎙️ New Episode of The Dime Realigning AYR Strategy: Building Brand Equity with a Luxury Retail Mindset ft. David Goubert
Thursday, June 22, 2023
What's up guys ! Welcome back to another episode of The Dime ! This weeks episode is Realigning AYR Strategy: Building Brand Equity with a Luxury Retail Mindset ft. David Goubert Consumer
🎙️ New Episode of The Dime The Strategic Mindset of AVD's IP Triumph Battle & How an Innovative Manufacturing Powerhouse stays 3 Steps Ahead ft Alex Kwon
Tuesday, June 20, 2023
What's up guys ! Welcome back to another episode of The Dime ! This weeks episode is The Strategic Mindset of AVD's IP Triumph Battle & How an Innovative Manufacturing Powerhouse stays 3
🎙️ New Episode of The Dime How Grün sold millions of edibles and disrupted the market ft. Christine Smith
Monday, June 12, 2023
What's up guys ! Welcome back to another episode of The Dime ! Ready to elevate your cannabis career? Discover great job opportunities at vetted companies with the WeedWeek Job Board. Follow us
You Might Also Like
Shadow banks are in hot water
Wednesday, May 15, 2024
Also in today's edition: India can't kick its China drug habit; Haldiram's hoo-ha ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Winning TikTok Product Drops
Wednesday, May 15, 2024
Your Weekly Tuesday's Dose of Profitable Products
🔍 UGC Content Brief Playbook
Wednesday, May 15, 2024
Everything you need to know in 4 min.
📣 introducing…
Tuesday, May 14, 2024
Since 2009, Social Media Examiner has been helping marketers navigate the ever changing marketing frontier. And AI has been a massive disruptive force over the past year. That's why we're
Defining Your Personal Brand as a Content Creator
Tuesday, May 14, 2024
How do you decide on your personal brand as a content creator? Our extraordinary Social Media Manager, Keely, gives you the full scoop! logo png Defining-Your-Personal-Brand Defining Your Personal
The Google Backstab: Sites Praised, Now Penalized
Tuesday, May 14, 2024
Did you know that Google features publisher success stories? Many of these sites that were once praised as official Google publisher success stories, have now been penalized and have seen massive
How to avoid data gaps in GA4 in 10 steps
Tuesday, May 14, 2024
To view this email as a web page, click here The Content Marketer Today, we're sharing our 10-step GA4 migration checklist, reviewing how to use ChatGPT for SEO, explaining how to use white label
Roaring Kitty Returns, Gamestop Soars
Tuesday, May 14, 2024
Plus Biden Orders Chinese-Owned Bitcoin Mine Closure
The marketer’s guide to data in an AI-driven world
Tuesday, May 14, 2024
How marketers buy and activate data for successful campaigns
Maximize Your ROI: Crafting Compelling Offers for TikTok Audiences
Tuesday, May 14, 2024
Discover how to craft offers that resonate with the TikTok demographic.