How Airbnb doubled their revenue in a week

In 2009, Airbnb’s revenue was flatlined at $200 per week.
Yeah - just $200.
I know - sounds unbelievable (now Airbnb is valued at $30 Billion).

One afternoon, the team was poring over their search results, trying to figure out what wasn’t working,... and noticed a pattern - their photos sucked.

Paul Graham (Y combinator) suggested the team do something that doesn't scale:
1. Travel to New York.
2. Rent a camera.
3. Replace the amateur photography with beautiful high-resolution pictures.

A week later, the results were in:
improving the pictures doubled their weekly revenue to $400 per week.

This was the first financial improvement that the company had seen in over 8 months.

Source: firstround.com


Cheers,
Charlie Patel ;)



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