Threads > Twitter for advertisers, so far

Welcome to mid-July. And the Threads/Zuckerberg vs. Twitter/Musk saga continues.

Brands Get 87% More Engagement on Threads

The mass exodus from Twitter is boosting Meta’s Threads app—and it’s looking very promising for brands. A new study followed 30 brands across both platforms and found “87% had more engagement on their posts on Threads as compared to Twitter.” Point to Mark Zuckerberg.

Generative AI Could ‘Democratize’ Creativity

Head of Global Brand and Marketing for EY John Rudaizky believes “[AI] will allow people to do more innovative things and actually free up from some of the mundane things.” Of course, Rudaizky acknowledges we have a ways to go with working out copyright issues and governance, but he maintains an overall positive outlook for AI as a tool to enable creativity—not one that will replace creators.

Ad Repetition Hurts Brand and Streaming Platform

When the same ad plays over and over again at every commercial break on any connected TV platform, it causes negative sentiment toward the brand. But a recent study found it has the same effect on the streaming platform itself—68% of viewers blamed the repetition on the brand while 44% blamed the platform. Everyone loses in this blame game, it seems.

FTC’s Latest Endorsement Guidelines

The Federal Trade Commission (FTC) has released its updated Endorsement Guides for 2023. These truth-in-advertising basics require ads to be “honest and not misleading”—which includes the disclosure of any relationship between a brand and anyone giving endorsements and/or testimonials.

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TikTok vs Reels: What Brands Need to Know to Drive Sales

There’s no shortage of brands crushing it with TikTok and Instagram Reels. Uncover your brand’s most successful TikTok and Reels strategies during this live webinar—happening Thursday, July 20 at 1 PM EDT. Register for:

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Around the Web

Just Can’t Get Enough

The European Dream. Gen Z doesn’t trust the United States to give them the American Dream—so they’re looking elsewhere.

If your brand hasn’t hopped on Threads yet, now might be the time. Meanwhile, do you have a positive outlook for the capabilities of generative AI? Or are you apprehensive? Reply and let us know your feelings!

Thanks for joining us, and we’ll see you Tuesday!