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Shopify Dispatch Issue #409 - Profit profiles, Marketing campaign metrics

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Issue #409 - July 26th, 2023

Profit Profiles

How many repeat orders and how much profit you capture has a huge impact on your performance. Kevin Hillstrom outlines three example profit profiles and shows how different paybacks can change what acquisition options you have.

Introducing new ways to optimize your marketing campaigns

Shopify has added more detailed metrics to their marketing campaign reports.

Find patterns in customer behavior

You don't have to be in the dark when it comes to your customers. Using their existing behavior, Repeat Customer Insights shows you patterns and optimization potential for Shopify stores, leading to more and better repeat customers.

My articles this week

Use a regular schedule to stay ahead of problems

Let your customer segmenting system do the hard work

Analyze customer cohorts by their running totals

Order sequencing for a unique view of your repeat customer behavior

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

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Shopify Dispatch Issue #408 - Business trajectory, Variety packs

Wednesday, July 19, 2023

​ Issue #408 - July 19th, 2023 Reverting Back To The Trajectory Line Kevin Hillstrom describes how the COVID bump is over and many business are struggling. It would be a good idea to measure your

Shopify Dispatch Issue #407 - Smart order routing, Replacing product pages

Sunday, July 16, 2023

​ Issue #407 - July 12th, 2023 Smart Order Routing: Prioritize Fulfillment Locations and Deliver Products Faster to Your Customers Emily Manley describes the new smart order routing feature added to

Shopify Dispatch Issue #406 - Linking Llama, Checkout conversions

Wednesday, July 5, 2023

​ Issue #406 - July 5th, 2023 Turn discontinued products into opportunities with Linking Llama Ilana Davis launches Linking Llama to help discontinued products convert buyers. What a billion data

Shopify Dispatch Issue #405 - Shop Pay for non-Shopify, Business warning signs

Wednesday, June 28, 2023

​ Issue #405 - June 28th, 2023 Shop Pay will be available to enterprise retailers not on Shopify Shopify will be opening up Shop Pay for non-Shopify stores. While this won't matter for Shopify

Shopify Dispatch Issue #404 - Reviews in Google Search/Shopping, Fulfill faster

Wednesday, June 21, 2023

​ Issue #404 - June 21st, 2023 Getting your reviews in Google Shopping and Google Search Showing your product reviews in Google Search and Google Shopping can be a big boost to traffic and conversions.

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