At The Lead Innovation Summit that took place in New York recently, James Reinhart, the co-founder and CEO of ThredUp, was being interviewed onstage by Danny Parisi, senior fashion reporter at Glossy.

Reinhart offered advice to brands embarking on launching their own branded resale sites, particularly about how their resale e-commerce site should look compared to their main sites.

Reinhart said that it’s a “mistake” when brands “want their resale site to look as good as their new site.” When it comes to the resale site, “you want it to look good, but there’s a different price point and a different expectation” among consumers buying secondhand, he said.

As a brick-and-mortar analogy, Reinhart noted that brands “don’t put as much money” into building out their outlet stores as their other retail stores.

“Brands want parity” in the aesthetics of their e-commerce and re-commerce sites, “and I actually think that’s the wrong strategy because you want to maintain the elevated experience of your new product, which is a really critical piece,” he said.

We asked three other leaders in the resale industry about how they think the sites should look—and they saw it much differently.

Keep reading here.—AAN

If you’ve ever worked in the office when lunchtime rolls around, you’ve probably seen the herds of people headed to grab a bowl from Sweetgreen.

The chain of salad counters is known for their organically sourced ingredients and partnerships with local chefs and farms. But as the company rapidly expands, they face the issue of remaining true to their values of sustainability and connecting to their surrounding communities.

Marketing Brew sat down with the salad giant’s Chief Brand Officer Nathaniel Ru to find out how they focus their growth strategy on a few organic ingredients + how they maintain their relationships with food and people. Check out the conversation here.

July saw many major moves from retail executives, including one notable hire that proves that Barbiecore’s influence has stretched to the C-suite. Here are the executive moves to know in July:

• Gap tapped Mattel president and COO Richard Dickson, who has been at the toymaker since 2000 and is credited with helping to revamp Barbie’s image, as its new CEO after a yearlong search to fill the top spot. Speaking of Gap…
• Parent company Gap Inc. also appointed Chris Blakeslee, former Alo Yoga president, to lead Athleta as president and CEO after former CEO Mary Beth Laughton left the role in March.
• Gucci CEO Marco Bizzarri stepped down from his role after eight years with the Italian fashion house, the Kering Group announced. It also promoted Yves Saint Laurent CEO Francesca Bellettini to Kering’s deputy chief executive for brand development.
• Revolution Beauty CEO Bob Holt and chair Derek Zissman will exit their roles as part of a settlement agreement with shareholder Boohoo, which had previously raised “serious concerns” about the company’s board.

Keep reading here.—EC

“Frontline workers, including those employed in retail and healthcare, are afraid for their safety, according to a June report from Verkada, a security company,” writes HR Brew’s Kristen Parisi:

The survey found 58% of frontline workers feel the risk of physical harm on the job is rising, and the majority of healthcare (59%) and retail (58%) workers fear being subject to “erratic or aggressive behavior.” And there appears to be a disconnect between management and their workforces: 67% of leaders said they think their employees feel safe, but just 37% of workers reported actually feeling safe.

Read the whole story here on HR Brew.

Today’s top retail reads.

Drive to survive: The owner of the Aston Martin Formula 1 team (and stakeholder in the brand) is hoping wins translate to car sales. (the New York Times)

Makeover: With two new executives in place, Gap is headed for a brand-new look. (Modern Retail)

Second chances: Luxury resale is catching on in Asia, thanks to Gen Z and millennials. (Vogue Business)

Ready to check out:…how the first half of 2023 treated retail? Placer.ai’s white paper breaks down the year’s biggest retail wins so far—and which emerging customer trends to watch. Get it here.*

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Three of the stories below are real...and one is most definitely not. Can you spot the fake?

1. British Airways resorted to serving its passengers chicken from an airport KFC on a 12-hour flight after a catering mishap.
2. A Chipotle in Florida has been flooded with bad Yelp reviews blaming an employee called Lucy for “stealing” married men.
3. Ryan Gosling is disguising himself as a barista at random coffee shops across the US  as part of a Barbie promotion.
4. Ice cream shop employees are throwing soft serve at each other as part of a TikTok challenge.

Keep reading for the answer.