Morning Brew - ☕ Diversing gears

DE&I rollbacks and supplier diversity.

It’s Monday, and an excellent day to brush up on your rendition of “Singing in the Rain,” seeing as it’s National Umbrella Day. Please tell us you’re not one of those monsters who walks down a busy city street forcing everyone to give you a wide berth because you’re using a golf umbrella.

In today’s edition:

—Erin Cabrey, Jeena Sharma, Alex Vuocolo

SUPPLY CHAIN

Target's beauty assortment featuring Black-owned brands

Target

In recent months, several retailers have been publicly rolling back their DE&I initiatives, leaving many brands on their shelves, and the consumers that buy them, unclear on the path forward.

Target last month announced changes that included ceasing its three-year DE&I goals, ending its Racial Equity Action and Change (REACH) initiatives this year, and shifting its “supplier diversity” team to “supplier engagement,” which it says better reflects its procurement strategy that includes small businesses. Its supplier diversity page has been taken down, though its supplier page still highlights partnerships with groups like the National Minority Supplier Development Council.

With this move, Target joined retailers like Walmart and Lowe’s, who both shifted their DE&I policies last year. These moves followed the US Supreme Court’s rulings against college admission affirmative action—which has led conservative groups to file a flurry of anti-DE&I lawsuits—along with the Trump administration’s efforts to scrap DE&I policies across federal agencies.

Target’s announcement has been met with backlash and calls for a boycott. While the impact of these changes at Target and other retailers—whether they are true values shifts, a move of self-protection against lawsuits, or a public relations strategy—has yet to be seen. Still, these moves are “a grave mistake,” Aurora James, founder of supplier diversity initiative the 15 Percent Pledge, told Retail Brew.

Keep reading here.—EC

From The Crew

MARKETING

Lyst hottest brands and products index

Lyst

Just in time for the mayhem of New York Fashion Week, Lyst has released its brand index for the fourth quarter of 2024.

Once again, Lyst put Miu Miu at the top of its “hottest fashion brands” index followed by Saint Laurent, Prada, Loewe, and Coach.

It’s the third time Miu Miu has come out on top in the last four quarters, while Prada and Saint Laurent have stayed in the top five. The ratings come as luxury continues to reel from a persistent slump.

Katy Lubin, VP Brand and Communications at Lyst, told Retail Brew in an email that the brand owes its success to a combination of great storytelling, strategic marketing, and effective global ambassadors. “Lyst data shows how from runway to release, Miu Miu products’ stories emerge naturally rather than in a show of forced manufactured virality,” she said.

Keep reading here.—JS

STORES

It’s Valentine’s Day on Friday, and while the lovey-dovey affair doesn’t hold a candlelit dinner to the other winter holidays, the National Retail Federation is still expecting $27.5 billion in spending. This is up from $25.8 billion last year, and just beats out the previous record high of $27.4 billion.

Here’s what else is going on in retail this week:

In data: The consumer price index for January is coming out on Wednesday. In December, the inflation measure increased 0.4% month over month and 2.9% year over year. Then, just in time for Valentine’s Day, the Commerce Department is releasing its monthly sales report for January. In December, sales were up 0.4% month over month and 3.9% year over year.

Keep reading here.—AV

Together With Wunderkind

SWAPPING SKUS

Today’s top retail reads.

Full metal jack-up: President Trump announced a 25% tariff on steel and aluminum imports. (NPR)

Tequila slammer: How the specter of tariffs is unsettling already challenged tequila brands. (the Wall Street Journal)

Wings span: Why sports bars increasingly have promoted takeout on Super Bowl Sunday. (Marketplace)

HOT TOPIC

At the mall, it’s where band tees are the only tees. In Retail Brew, it’s where we invite readers to weigh in on a trending retail topic.

Starbucks is directing baristas to begin writing customers’ names on cups again, along with notes such as “You’re amazing,” “Seize the day,” and “Hello again,” according to an internal memo Business Insider obtained. One barista told the publication that the new rule could be onerous for workers who also have been told that they need to prepare drink orders in under four minutes.

You tell us: Will requiring baristas to write names and personal notes on cups improve the customer experience at Starbucks? Cast your vote here.

Circling back: Last week, we told you about X adding companies including Nestlé and Colgate-Palmolive to a suit first filed in August that alleged that when the companies pulled advertising from the platform, often for reasons including loosening content moderation and antisemitic content, the companies were illegally conspiring against X and violating antitrust laws.

We asked if you thought the advertisers were acting legally when they pulled their ads from X, and nearly 8 out of 10 (79.9%) of you said yes, the advertisers were acting legally. Another 17.8% said the advertisers were not acting legally, while 2.3% didn’t know or weren’t sure.

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