How to collect customer feedback

Customer feedback is the lifeblood of today's product teams. Without actionable feedback, you’re left to guess what your customers are looking for, increasing the chance your product completely misses the mark. Of course, feedback does not grow on trees waiting to be picked up. It pays to be intentional with your approach to gathering customer feedback. 

The 10 best ways to collect customer feedback online. If you’re a product manager in charge of the development of a digital product, you need to operate in a process of continuous discovery. Gathering regular feedback can help you see what’s working, what’s not, and how your product could stand to improve. Luckily, there are tons of ways to solicit useful feedback from the people using your product every day. The folks from ProdPad explore the method behind gathering customer feedback online — including why it matters, and what to do once you’ve collated those all-important insights.
(via ProdPad)

11 Ways for product managers to collect user feedback. From a product management perspective, user feedback is vital to your product's success. It allows you to track how users interact with your product, what features they like and don't like, and what bugs need to be fixed. There are many ways that you can collect user feedback. The folks at Rapidr go into 11 ways to collect user feedback, starting with some critical considerations.
(via Rapidr)

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What’s your AI strategy? (Hint: It better make sense)

The recent article in Wired titled "Apps Are Rushing to Add AI. Is Any of It Useful?" got us pondering the role of artificial intelligence in our digital ecosystem. As product managers and leaders in tech, it's worth taking a closer look. After all, we probably all feel pressed to have an “AI strategy”, don’t we?

With the advent of ChatGPT API, everything from email clients to invitations for beer gatherings has been infused with AI. The article astutely observes that while AI promises efficiency, it may also be a digital snake eating its own tail, creating problems only to solve them

Take the example of a 220-word AI-generated email invitation for beers, something that could be summarized by the recipient's AI back to: "Would you like to come over for beers?" The scenic route to a simple question indeed.

This fascinating insight prompts us to reflect on our own use of AI. Are we genuinely enhancing communication, or are we adding layers of complexity? As amusing as LinkedIn's auto-recommendations may be, they underscore the question of AI's true usefulness.

Homer Simpson's take on alcohol could well apply to AI in communication: both a problem and a solution. As those leading the way in technology, we must recognize the value of AI while also being mindful of its potential pitfalls.

In the end, technology shines brightest when it complements human interaction, not when it turns a simple sentence into an AI-generated saga.

The article from Wired is worth a read, and it serves as a valuable reminder that AI's place in our toolkit must be thoughtful and deliberate, not rushed or haphazard. It's not just about what's possible with AI, but what actually is necessary and helpful.

Customer feedback collection methods for SaaS. Customer feedback collection is the lifeblood of any successful SaaS company. Understanding how users feel about your brand, finding areas for improvement, and implementing changes to meet customer expectations give you a competitive advantage. The team at Userpilot explore some customer feedback collection methods and helpful practices for scaling up your efforts.
(via Userpilot)

How to collect customer feedback. You are only as awesome as your consumers think you are. For instance, when a consumer reviews a product or service after purchasing and using it, their feedback involves personal experience with the product or service in question. Good or bad, their review will help your business earn credibility in the market. It doesn’t matter what kind of business you have; you need to know how your offerings are performing or what your consumers think about it. Especially when your business is undergoing a digital transformation, it’s good to have support from customers in the form of actionable feedback about areas that need better digitization. Gaurav Belani explains various ways to collect customer feedback, starting with the basics.
(via Woorise)

Customer feedback: 7 strategies to collect and leverage it. Knowing what your customers need and delivering it is crucial to the success of any business. That’s why understanding how to ask for customer feedback—and what to do with it—should be at the center of your customer experience (CX) initiatives. Tara Ramroop defines customer feedback; explains why it’s important; identifies different customer feedback tools; and outlines tips from customer service experts on how to use customer feedback to your advantage.
(via Zendesk)

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