1.5% more subscribers without acquisition
Lucid noticed that 3% of their new subscribed emails bounce.
That means they were losing 3% of their customers due to misspelled emails being entered.
They were able to win back 54% of these lost customers.
How?
1. They added an automated email verification before signing up.
Here are the services that provide automated email verification:
kickbox.io
mailboxlayer.com (my favorite)
briteverify.com
mailgun.com
2. When a user enters the wrong email address, the system asks him to correct it.
Result:
54% of the users who saw the warning successfully corrected their email to a valid one.
Source: www.lucidchart.com
Cheers,Charlie Patel ;)
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