In July, Disney CEO Bob Iger drew heat after he declared that the demands of striking writers and actors were “just not realistic.”

On Wednesday, during a quarterly earnings call, his message sounded very different.

“Nothing is more important to this company than its relationships with the creative community, and that includes actors, writers, animators, directors, and producers,” Iger said in prepared remarks. “I have deep respect and appreciation for all those who are vital to the extraordinary creative engine that drives this company and our industry. It is my fervent hope that we quickly find solutions to the issues that have kept us apart these past few months, and I am personally committed to working to achieve this result.”

As the writers’ strike of 2023 officially stretches past its hundredth day and the actors’ strike approaches the one-month mark, neither seems much closer to a deal as some talks are, after months of dragging, slated to resume today. In the last few weeks,  media executives’ comments to analysts and investors have contained a message of earnestness and a commitment to striking a deal ASAP.

“We’re super committed to getting to an agreement as soon as possible—one that’s equitable and one that enables the industry and everybody in it to move forward into the future,” Netflix co-CEO Ted Sarandos told investors in July.

Other execs sang a similar tune. Keep reading here.—KS

Ready to land your dream job? It all starts with a killer resume. But crafting one that truly stands out can be a daunting task. That’s why we’ve created the ultimate guide to building a strong and effective resume.

Our guide is jam-packed with practical tips and real-world examples to help you craft a resume that will impress even the toughest hiring managers. We’ll show you how to highlight your skills and experience in a way that makes you stand out from the crowd. So if you’re ready to take your career to the next level, download our guide today.

Lyft introduced a slate of new ad options on Thursday as part of an effort to diversify revenue and compete with the likes of Uber, which also has a burgeoning advertising division.

Users will see ads on the app when they match with a driver, on the ETA screen, and during the trip. Ads can be targeted according to the user’s destination; for instance, someone heading to a location near a movie theater may be served an ad for a new film, according to Lyft. Marketers can target customers using first-party data like ride history, payment method, or “lifestyle,” it noted.

The company’s in-app advertising builds on the other inventory it offers to marketers, like screens atop cars, on in-car tablets, or at bikeshare stations. According to Lyft, it offers advertising on in-car tablets in 12 markets, on digital screens in cars in five markets, and in four bikeshare markets.

Through a partnership with data insight firm Kantar, Lyft will share info with advertisers to help them track metrics like purchase intent and brand awareness. Lyft is also collaborating with ad-tech company Rokt to serve in-app ads.

Continue reading here.—JS

Each week, Marketing Brew recaps what people are talking about on social media, the trends that took over our feeds, and how marketers are responding.

The bombshells are back: After years of rebranding to appear more inclusive, Victoria’s Secret announced the return of “Angels” models Candice Swanepoel, Adriana Lima, and Gisele Bündchen to promote its new “The Icon” collection, alongside newer faces like Hailey Bieber and Emily Ratajkowski. So far, much of the reception on social media seems positive, with one TikTok commenter writing, “Victoria’s Secret is backkkk.”

Those who were less impressed, like writer Cora Harrington, posted about the seeming hypocrisy of people celebrating the campaign after years of criticizing VS for things like unrealistic beauty standards. “Absolutely fascinated by how VS has gone back to doing the thing everyone complained about and now people are loving them for it,” Harrington wrote.

One commenter added that “VS going to ‘relatable real models!’ felt like a marketing move and not a genuine sentiment.” *Carrie Bradshaw voice* We couldn’t help but wonder: Is it worse to be inauthentically inclusive or authentically exclusive?

Not in the bag: The Baggu x Sandy Liang collab sold out in minutes, and the girlies online are not happy about it. If you’re unfamiliar with the designer (or the appeal of nylon Baggu bags), start here.

Dollar dollar bil(jana): With all the discourse over “Planet of the Bass” and the swapping of Ms. Biljana Electronica (aka TikToker Audrey Trullinger) for different women, we have to wonder which brands are going to try and capitalize on the certified song of the summer.—KH

There are a lot of bad marketing tips out there. These aren’t those.

Coming to you live: What are Instagram’s broadcast channels? This article explains.

Back to basics: A primer on how to set up a TikTok campaign.

Make it a double: Digiday broke down “digital twinning.”

Connection starts here: Is your relationship marketing strategy falling flat? Get Marigold’s ebook and be inspired by real brands’ approaches to interacting with their customers—from initial impressions to final conversions. Get your copy.*

^{*This is sponsored advertising content.}

Stories we’re jealous of.

• The Wall Street Journal looked at how women’s spending power has been on display this summer as they showed up for Barbie, Beyonce, and Taylor Swift.
• The Washington Post examined Adidas’s partnership with Ye and what happened to all the Yeezys after their collaboration ended.
• The Atlantic wrote about the impact of digital footprints on the grieving process.