Acting on product feedback

Once you’ve mastered the skill of collecting product feedback, you next face the challenge of deciding what to do with it. Properly acting on product feedback requires strong decision-making skills, as well as a healthy dose of intestinal fortitude. You will not act on every piece of feedback you receive, so a key to success is how you decide which feedback to act on, and how you respond to it.

Customer insights: How to use feedback to improve experience. It’s one thing to claim to put customers first, but how can you do that if you don’t know what they want? To understand your customer pool better, you need to take a data-driven approach using customer insights. Using customer data is a game changer for teams looking to provide a better buyer experience. Robyn Collinge discusses customer insights, why they're important, and how to use them to your advantage.
(via HubSpot)

Your product teams are lying to you. One of the hardest tasks for your product teams is acting on good information. They are inundated with product feedback, ideas and feature requests from customers, management, support and sales so it can be impossible for them to know where to start. Hannah Chaplin explains that ensuring that your teams are acting on relevant, up-to-date and prioritized information is one of the most powerful and cost-effective things you can do for your product and your entire organization.
(via Product Coalition)

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Deepfake... Bestsellers?

As if deepfakes weren't challenging enough… AI has upped its copycat game. Not with faces, but with...books? 

Author Jane Friedman, known for her writing wisdom, was caught off guard when an observant reader found a new book under her name on Amazon. Only hitch? She hadn’t penned it. A deep dive suggested these were generated by AI, eerily mimicking her style. Generative models like ChatGPT have enabled swift, cost-efficient content production, triggering concerns of authorship theft among writers. Imagine an AI 'author' churning out volumes of work in a day. Sounds futuristic? Well, welcome to 2023!

In what could be dubbed "AI's Perfect Imitation Storm", the AI era is not just limited to plagiarizing authors. Prepare for a whirlwind of AI-generated misinformation on platforms, making our beloved fact-checkers jobs even tougher.

Mary Rasenberger, CEO of the Authors Guild, emphasized how AI models incorporate writers’ work sans permission, and then are made public. Remember that old adage, "Imitation is the sincerest form of flattery"? Doesn't apply here. Writers? Not flattered.

US lawmakers and creative moguls have sat down to discuss AI's broad ramifications. The call? Transparency in AI training and fair compensation. After all, it's not every day James Patterson, Roxane Gay, and Margaret Atwood back an open letter to AI magnates like Microsoft and OpenAI.

The Amazon debacle had a domino effect: Fake Friedman books made an appearance on Goodreads too. While platforms have been proactive in taking down these counterfeit titles, it begs the question: How many AI replicas slip through the cracks?

AI technology is here to stay – and there is a lot of good that’s coming out of it. But this is yet another example of one more complication… and we’re bound to see lots more.

Turn user feedback into winning product roadmaps. In a time of hyper-competition, changing technologies and trends, building software becomes easier. And yet, one of five delivered products don’t meet customer needs. The ever-changing customer expectations need innovation. Hence, it is of crucial importance to connect to customer needs and have a clear product vision. Product teams must attune to how customers use their products today, and how customers will want to use those products tomorrow. By putting the customer at the center of how teams build products, it becomes easier to collaborate, transform roadmaps, and plan. Garry Mkrtchyan shared a framework to get the best value from customer feedback and put the customer at the center of your growth.
(via Product League)

The trap of meeting expectations. Do you generate delight when you act on customer feedback, or are you only meeting expectations? Imagine a world where all you had to do to create delight in a customer was do what they say. Get some feedback. Act on it. Release. Boom — delighted customer. What a world to live in, but it isn’t the reality we’re part of. Instead, when you act on feedback, you’re usually met with another list of requests instead of applause or raving reviews. Blaine Holt calls this the Trap of Meeting Expectations.
(via Blaine Holt)

Creating an action plan for your customer feedback strategy. Customer feedback is a direct line to how your consumer base feels about your business and its products. its invaluable information that enables you to address problems, make changes where necessary, and give your customers more of what they love. How customers react to your products and services is vital data, but it’s only accessible if you put together a sound customer feedback strategy to get it. The team at Lumoa explains how to build a customer feedback strategy so that you can maintain customer satisfaction, gain repeat customers and attract new ones.
(via Lumoa)

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