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BTW, I just hunted this on Product Hunt a few hours ago. Would LOVE to get your support, ideas and suggestions here.

Go to PH Launch

Since the start of this year, I believe I’ve been on at least 200 sales calls. Either for the BIPF or for other one of my many business ventures. I love sales but it’s definitely not that easy to execute and get it right all the time.

Here’s a super simple but powerful sales framework I wanted to share which I learned the hard way.

I’m calling it the “PTA Framework”

'P' represents pain. Your customer must already experience the pain or the challenge you want to solve. This is so easy to overlook because we assume that whatever looks painful is painful. But the pain has to be experienced and confirmed by the customers. Not you. Or your assumptions. Ideally, they should already be searching for solutions to their problems. By emphasizing this pain and discussing its resolution benefits promptly, your sales speed will increase.

'T' stands for trust. Your customers need to both like you and have faith in you and your solution. This confidence can often be fostered through brand building or customer testimonials. Building in public also helps here because by being open, approachable and generous online, you accumulate trust.

Lastly, 'A' is for affordability. This is often underestimated. The price of your product shouldn't seem exorbitant compared to the value it provides the customer. Ideally, my benchmarks are between 1% - 5% of a person's net worth. Or 2 to 5% of revenue of their business.

Hope this helps!

Small Wins & Highlights:

The last couple weeks have been really wild at my end. Here are a few top of mind major milestones or fun life updates I’m grateful for:

• Firstly, I’m super thrilled to announce that I’ll be joining Neil Thanedar and Utopic Ventures as a VC Partner in supporting ambitious optimists change the world. Why am I doing this and what's in store? Read full story here.

• Just recently I found out that my pod “The Build In Public Podcast” is in the top 10% globally. Honored! I’m even more proud of the fact that we surpassed 70 episodes .. which was a labor of love.

• After 2 products this year that didn’t succeed, I’m working on my 3rd bootstrapped SaaS startup called Unbloq AI. Teaming up with the legend Zack again. Here’s the pitch. If you like it, please consider being a beta customer :)

• Just surpassed 33 at-home work out sessions in the last 50 days. This means a lot to me after lots of false starts over the years. I used the Atomic Habits framework of aiming for only 10min .. but once I’m in it.. I extend it to 30-40 mins often.

Shoutouts and Sponsors

#1. Codeless Coach

• One of our incredibly talented BIPF3 fellows (Andrew Tsao) recently launched his no-code coaching business website. You’ll get 1-on-1 coaching to help you build digital products. All without using a line of code. Check it out here.

#2. Apply All

• Another one of our amazing BIPF3 fellows, Tal Flanchraych, who worked at Indeed and is passionate about fixing job search recently built a product called “ApplyAll”. It’s a web platform that statistically maximizes your chance of getting interviews by sending your resume to hundreds of jobs tailored just for you. Check it out here.

How can I help you?

No pressure but whenever you’re ready, here are 2 ways I can help you:

1. Schedule a quick 1:1 mentorship call with me to get specific tactical and personalized guidance on your product’s go-to-market strategy, Product Hunt launch planning and how to fall in love with build in public.

2. If you have a business you want to promote to my ~7,000 email and ~43,800 Twitter audience feel free to reply to this email or DM me on Twitter.

And that’s a wrap for now! 🌯

Thank you for giving your attention and checking this edition out 🙏

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