Utopia - The De*th of Outbound

Welcome to the Acquisition Apocalypse 

Hormozi just sophisticated the industry. 

And you need to be paying attention.

Why?

Give it 6 months and your niche will be flooded with competition.

Here’s how I’ll be countering it:

I'll be directing all my efforts into better content & becoming a stronger Authority. 

This is my MOAT. This is how I won't be drowned by my competitors.

Here's my advice to you:

1. If you have case studies as a coach, agency owner, consultant, or course creator - Then build your online presence. This is your only way to stand out.

2. If you don't have the case studies, you are about to be swarmed by countless beginners in your space. Build your online presence now and stack case studies.

The clock is ticking

Market sophistication is not something you can just brush off. 

Let me break this down for you:

"Gurus" build trust in their niche 

People connect with them and listen

The guru introduces a new way of doing something

Everyone gets excited. 

If 10000 people see it, and 250 of the people actually take the information seriously 

That's 250 new people in the market 

Let's now multiply this. 

There are 100 gurus in the space (of all sizes, people with Alex hormozi influence, or 2000 followers influence) - this is thousands of new people in the space who want to take business seriously. 

Cast a wide net, nurture the audience, introduce to the offer, sell them, repeat. 

Let’s take my work as an example…

Across my courses and Utopia, there have been 5500 total customers on my products. With a retention rate of over 90%. 

These are people with purchase intent - these aren't "free viewers" 

Lets say 15% of them actually followed through with what I taught - aka about 350 new people in the market. 

350 new competitors, off 1 person. 

Then we see people like CEW and his team at client ascension who have helped THOUSANDS of people get involved in the space

What does that mean? More competitors.

Horomozi’s influence is 50x what ours is. He introduced this offer to millions... 

What comes next?

More competition... Which leads to what? It being more difficult to stand out 

More difficult to stand out = less $$$$ for you

The De*th Of Outbound

Client acquisition as we know it will PERISH

As the world’s economy rapidly falls apart, we are seeing every business owner (your prospects & clients) switching their focus to one thing only…. 

Maximizing their investments with the LEAST amount of risk.

They are focused SOLELY on hiring people that have the least amount of risk tied to them. Someone with a track record. 

AKA an authority in the space.

And it’s why you’ve been noticing how difficult it is to acquire clients lately.

• New competition is FLOODING the space because of people like Hormozi
• Your cold outreach is being IGNORED because no one TRUSTS YOU
• Paid ad funnels to acquire clients are more expensive than ever

You can counter Hormozi’s sophistication AND the death of outbound with this knowledge:

No matter the experience you may have, prospects will rather choose to hire a specialist with an online presence 

Money isn’t being printed anymore, it’s being hoarded by business owners and it’s ONLY being distributed to the best players in the industry - people that can SHOW proof of their results.

Your only option is to become an authority. 

To be one of the “GO TO” people in your industry.

Remember this:

The money will always go to the AUTHORITIES over the cold outreachers

Wiz