GrowthHackingIdea - +300% more sales (very hard niche)

Raven + Lily, an online women's boutique store selling handcrafted clothing and accessories produced by at-risk and marginalized women artisans around the world.

That's a very hard niche but they managed to increase their sales by 300%!

How?

They changed a lot, but there was one key thing that influenced the most.

They started to add stories and pictures of women who are producing the products.

So that you can see:
+ where
+ and how a specific product was made,
+ by whom,
+ a story of the homes and villages of the artisans.

Stories sell like crazy. Do you have stories for your products?

Source: www.marketingsherpa.com


Cheers,
Charlie Patel ;)



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