Morning Brew - ☕ It’s electric

What does it take to build a talent pipeline for the EV industry?
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August 23, 2023

Tech Brew

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In today’s edition:

Maeve Allsup, Patrick Kulp, Annie Saunders

FUTURE OF WORK

Electric talent

Workers entering a talent pipeline and an electric car exiting a factory Francis Scialabba

Electric vehicles seem certain to have a huge impact on the US workforce as we know it. Driven in part by policy pushes (like state efforts to ban the sale of new gas vehicles), demand for EVs is on the rise—and so is the demand for skilled labor.

Many of the world’s largest auto manufacturers are committing to electric, competing with younger, techier EV companies for new types of talent. But finding that talent is proving challenging. As the US Chamber of Commerce puts it: “We have a lot of jobs, but not enough workers to fill them.”

Those who are focused on building and maintaining a talent pipeline that can keep up with the industry’s rapid growth describe a multipronged approach that includes everything from upskilling programs and internships to university partnerships and better outreach to younger generations.

Ashlee Breitner, the workforce development director at the University of Michigan’s new Electric Vehicle Center, said coordinated pipeline efforts are really just ramping up.

Keep reading here.—MA

     

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AI

‘The deepfake election’

Illustration and interpretation of a deepfake detector Francis Scialabba

With the marathon US presidential election season getting underway just as AI-generated fakery reaches new heights of believability, experts fear the confluence could stress-test public trust in media and politics.

Rijul Gupta, co-founder and CEO of DeepMedia AI, told Tech Brew he’s seen interest in his startup’s deepfake detection from social platforms, news outlets, and campaigns looking to bolster their defenses for the upcoming political race. Last week, the startup rolled out its first public deepfake detection platform, DeepID, designed to suss out “synthetic audio, video, text, and image manipulation.”

The startup also began work earlier this year to fulfill a contract valued at $1.25 million from the Air Force Research Laboratory to integrate its tools into Department of Defense applications. The stated purpose is “rapid and accurate deepfake detection to counter Russian and Chinese information warfare.”

“A lot of major governments are concerned in three major areas: There’s political, both domestic and foreign. There’s militaristic, such as fake videos coming out of Russia and Ukraine…and there’s also financial—the idea that you could have fake images, fake voices, and videos that come out that have major financial impacts,” Gupta said.

Keep reading here.—PK

     

AI

Takin’ your job?

An image of hands over a laptop with a job search window on the screen. Thanakorn Lappattaranan/Getty Images

Excitement around generative AI doesn’t seem to be slowing down among employers or those seeking work, according to recent reports from LinkedIn and Upwork.

LinkedIn said English-language job postings mentioning AI tech like “ChatGPT” and “GPT” have ballooned 21-fold since the OpenAI chatbot first debuted last November, while the number of users listing related skills on their profiles has grown an average of 75% each month between the start of the year and June.

Upwork, meanwhile, reported that AI-related work was the fastest-growing category on the freelancing platform in the first half of the year, but that companies are less fixated on ChatGPT in particular as their understanding of the technology grows.

The reports come as companies continue to look for ways to commercialize the latest wave of language and image generation AI, from coding to content creation.

Keep reading here.—PK

     

SPONSORED BY AMAZON WEB SERVICES

Amazon Web Services

Transform your startup. Register for AWS Gen AI Day on Sept. 14 and discover their cutting-edge technology. This one-day virtual event features industry leaders and experts who have leveraged generative AI on AWS to innovate and drive growth in their respective fields. Learn how to build and deploy powerful AI applications and sign up today.

FROM THE CREW

Graphic advertising an Tech Brew virtual event on August 31. Morning Brew

Ever wondered how tech’s power surge impacts regulations? Join Cindy Cohn, the trailblazing executive director at the Electronic Frontier Foundation, in our free virtual event on Aug. 31. Get ready to unravel the tech policy puzzle to see where it’s headed, how it’s being shaped, and what it means for companies. Don’t miss it!

BITS AND BYTES

Stat: 5%. That’s how much Instacart’s gross transaction volume grew in the first half of 2023, according to The Information, which reports the company is planning for an IPO later this year.

Quote: “But the trick is that AI is only going to do what people with money want it to do, and it’s better for those people if it seems like the AI is operating of its own accord. If ‘AI takes your job,’ that’s because a person wanted to replace you with a machine, because a particular economic and political system incentivized you to be replaced by a machine, not because a robot in a top hat came in and filled out an application form.”—Phil Maciak, author of Avidly Reads: Screen Time and the film critic for The New Republic, to Anne Helen Petersen’s Culture Study newsletter

Read: Using generative AI to resurrect the dead will create a burden for the living (Wired)

Enjoy business news again: Morning Brew Daily has the wittiest and smartest takes on business news. Check it out wherever you get your podcasts.

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Written by Maeve Allsup, Patrick Kulp, and Annie Saunders

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