Insider Finance - Business - Insider Today: Streaming price wars

How much are streaming services worth to you?

Providers are taking a hard look at the bottom line. And two big takeaways — to Wall Street’s delight and customers’ chagrin — are to raise prices and crack down on password sharing. 

Netflix saw a surge of sign-ups in the aftermath of its password-sharing crackdown, Insider’s Nathan McAlone writes. Now, Disney+ seems likely to follow in its footsteps.

Meanwhile, analysis from Bernstein Research found the combined monthly price of a handful of popular streaming services increased 24% from last year, writes Insider’s Alistair Barr. What’s more: Streamers seem likely to keep upping prices. 

(To be sure, you can still get a handful of subscriptions for under $50 a month — as long as you don’t mind some ads — writes Nathan.)

Streamers remain adamant that the positives (more revenue) outweigh the negatives (losing customers). 

But viewers will only take so many price increases before eventually pushing back. So which streamers are the “stickiest” for consumers? And which ones are likely to get the boot?

Let’s dive in:

What makes a streaming service essential to you? Let us know.

Before the opening bell: S&P 500 futures are up Thursday, after US stocks surged on Wednesday.

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