Email from Litmus

The latest email resources from the Litmus blog and a few of our favorite things from around the web last week. ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The best email content and news—handpicked and
delivered to your inbox every week.

24 Au‍gust, 2023

Blog

Email Automations For The Win

Let’s talk about automations! Because you don’t have to actually hit send on every single email you send.

There are moments when your customer or subscriber will expect an email from you—and that’s when you can use automation to send them a series of emails based on the customer’s action.

My favourite kind of series you can automate is the welcome series. As soon as someone subscribes to your newsletter, service, or makes a purchase—that’s your sign that they want to hear from you. Use this moment to make a positive impact, build a relationship, and gain trust with the recipient.

That’s just one kind of automated email workflow. There are 6 others you need to know about.

Jaina Mistry (she/her)
Director, Content and Email Marketing, Litmus

Pop quiz:
Why is our customer support team so excited about Litmus Live this year?

The tiny little hot sauce bottles at the
hotel
SWAG
Getting to meet and see everyone in-person, in Boston
Learning all the email things

Scroll to the bottom for the answer.

Have you met BIMI? It’s only the hottest email specification that elevates your emails in the inbox before they’re even opened.
Oh and, if you are in the know, you can now see if your BIMI is set up correctly in Litmus
Want some time-saving automations to take the kinks out of your workflow? Of course you do! (Thanks for the help with this one, Zapier!)
To all those retail email marketers: I salute you! And gift you some inspiration—7 Black Friday trends we think we’ll see this year.
And finally, am I going to see you in Boston at Litmus Live in a couple of weeks? I sure hope so! I’m hosting a workshop about all things Agile in email.

A little bit of this, and a little bit of that

Thinking about maybe planning a trip to London for this exhibition at the Design Museum that’s alllll about email.
Ethan Marcotte’s blog post encapsulates the same attachment that I have with Twitter. I don’t think I would be where I am today without the community I found through it.
There’s more than one way to unsubscribe, but which is the best way?

Does anyone read their emails?

Val Geisler on Linkedin: Me, an email marketer: Logan from Succession: Do you know how many emails I get a day? I don't read my emails.

Jaina here, your host of this week’s issue

Hiya! I’m Jaina and I lead the email and content team here at Litmus. How ridiculous is that? I’m an email marketer at an email company who gets to do all things email. What a world.

What absolutely ridiculous thing would you like to share? The first 2 people who reply to this email with their ridiculous thing will get a little something from Litmus!

The answer is all of the above! That’s right, there is going to be so much awesome packed over 3 da‍ys, Se‍ptember 11-‍13, in B‍oston. You’re going to want to be there.

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Essential automations you need right now, a handful of Black Friday inspiration, and more

Email Automations For The Win

A little bit of this, and a little bit of that

Does anyone read their emails?

Jaina here, your host of this week’s issue

Older messages

Create perfect bullet points in your email, tactics to help you hit the inbox, and more

Four weeks until Litmus Live 🎉, automate your way to a better workflow, and more

Streamline your email workflow with our new guide, personalization tactics to test today, and more

5 steps to a better email workflow, design tools that’ll enhance your emails, and more

Design accessible emails for colorblindness, include progressive enhancements in your emails, and more

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