Raisin Bread by MarketerHire - Coca-Cola continues to champion AI art

Welcome to the slow approach of September. Q4 is looming, but how does it still feel like the thick of summer??

Coca-Cola Urges Artists to Embrace AI

Pratik Thakar, Coca-Cola's new global head of generative AI, “is leveraging this technology to foster stronger connections with digital artists.” This comes after Coca-Cola held its first Real Magic Creative Academy, a “creativity and generative AI innovation symposium,” at the Coca-Cola’s global headquarters in Atlanta.

The Best World Cup Marketing Campaigns

Five members of SportsPro’s NEW ERA class of ’22-23 picked out their favorite World Cup marketing campaigns. Then, they explained why they chose these examples of “commercial creativity around the tournament.”

TikTok Shop Takes Over TikTok Commerce

TikTok is eliminating storefront integration with Shopify (and other vendors) to push merchants to use its own ecommerce tool, TikTok Shop. Because TikTok Shop purchases aren't redirected to third-party platforms, TikTok will have complete visibility into the entire customer journey.

Streaming Services Profit More From Ad-Tier Subscriptions

Streaming services are pushing users to their less expensive ad-supported subscription tiers—“because they’re actually more lucrative.” Executives from every streaming service offering ad-supported and ad-free tiers, including Disney, Netflix, Paramount, Warner Bros. Discovery, and NBCUniversal, say “total revenue per user is higher on the ad-supported plan.”

The landscape of B2B marketing is evolving and the emphasis is shifting from mere lead generation to a more strategic approach: demand generation. Attend live on Wednesday, August 30th for a webinar on The New B2B Marketing Playbook: Demand Gen Over Lead Gen as marketing thought leaders share their expertise.

Register now.

Around the Web

Just Can’t Get Enough

Wes Anderson’s first streaming-first release.

Are you ready to embrace AI despite not being able to copyright what it produces? Or are you scrambling to recalibrate with TikTok’s shafting of third-party ecommerce integrations? Reply and let us know—even if it’s just to say you love Roald Dahl.

Thanks for joining us, and we’ll see you Tuesday!