GrowthHackingIdea - +100% in conversions (must read)

Groove's landing page converted at a 2.3% rate.

After they changed their approach, conversions were boosted by over 100%.

Their new approach was...
- listen to how customers describe their service and use the exact same phrases customers use.

As an example:

1. Here's how their old marketing-language headline sounded:
SaaS & eCommerce Customer Support

2. The new headline using the customers' language:
Everything you need to deliver awesome, personal support to every customer.

Customer language crushed marketing language by 2 time for Groove.

Source: www.groovehq.com


Cheers,
Charlie Patel ;)



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