GrowthHackingIdea - Stop paying 8x more for CPC (#1 tip)
Did you know that when you place your ads on Google Adwords your Cost Per Click depends on the Quality Score (QS).
You pay 8 TIMES more for clicks if your QS is 1 compared to 10.
There are a lot of tips on how to achieve QS = 10, but the #1 that Neil Patel recommends is this:
Always include the search keyword in your
+ headline
+ URL
+ description
+ and on your landing page
Source: neilpatel.com
Cheers,Charlie Patel ;)
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