GrowthHackingIdea - 4x increase in conversions (study)
RightNow Technologies' conversions sucked.
You know that happens :).
They conducted an A/B test and increased their overall conversions by 4 TIMES.
Here's what they did:
1. They analyzed their current customers.
2. Grouped them into 4 buyer personas.
3. Killed their on-site positioning "these are our awesome products and services".
4. Rebuilt content around each persona's specific needs 'I need to...'
Looks like 4 times increase is worth creating your own buyer persona. ;)
Do you have one?
Source: www.webinknow.com
Cheers,Charlie Patel ;)
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