First 1000 - 🚗 Uber One: Information Hierarchy
🚗 Uber One: Information HierarchyA deeper look into a recent A/B test to reskin Uber's subscription pageHello Friends 👋 Imagine you are a Product Manager at Uber responsible for their subscription product Uber One. One of the designers on the team comes to you with two options for the paywall. Design B: Which one would do you think will perform better? Uber recently ran this test, and design A won! Looking at information hierarchyThe way we process information on the page goes from the most salient information on the page to the next, skimming through everything inbetween. Design B: Information Hierarchy Did you notice the key differences about what information stands out in design A vs design B? |
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