CXL - How KNB increased conversion rate 280%

How KNB increased their client's sales by 77% with guest checkout

By removing mandatory account creation during the checkout process, an ecommerce site increased their sales by 77% and their conversion rate by 280%.

The goal: Increase conversions and sales

Digital marketing agency KNB was tasked with finding ways to increase the conversion rate and sales for an ecommerce site in the furniture industry.

The Fast Marketing tactic: Removing mandatory account creation

KNB identified a critical barrier in the conversion funnel: every customer was required to create an account before making a purchase.

Since this could be a potential hindrance to sales, KNB reconfigured the ecommerce platform to add a guest checkout option.

The result: 77% more revenue

The team removed the mandatory account creation requirement on June 1, 2023. By June 20, sales had shot up 77% when compared to the previous period.

Additionally, the conversion rate skyrocketed by an impressive 280% during the same time frame.

Total sales during the 20 days after removing mandatory account creation, vs. previous period.

Why does it work?

A frictionless path to purchase encourages more users to complete transactions, leading to a higher conversion rate.

Meet the specialist behind this tactic

Kevin Brkal is a seasoned paid ads expert with over 20 years of experience in digital marketing. He specializes in optimizing campaigns for maximum ROI. 

Connect with Kevin on LinkedIn for more marketing insights.

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