[SaaS Club] Bootstrapping a $15 Million ARR SaaS Company

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

Bootstrapping a $15M ARR SaaS as a Non-Technical Founder

In 2012, Brian and his wife came up with their SaaS idea after a frustrating experience at a restaurant where they wished they could text their server.

They realized text messaging was becoming the preferred communication channel for many consumers and started exploring building software.

However, their first attempt failed because they targeted the wrong customers and didn't have enough technical expertise.

In 2014, they tried again, this time bringing on a technical co-founder, and finally launched a product that helped them get initial customers.

After five long years of bootstrapping, they eventually reached their first $1 million ARR milestone.

Although it hasn't been easy building the business through the ups and downs, their business has rapidly grown to $15 million in ARR.

And even today, the business is 100% bootstrapped.

In this episode, you'll learn:

• How trial and error helped Brian identify the ideal target customer profile after initially casting too wide of a net.

• How bootstrapping forced Brian and his team to deeply understand customer needs and build a product customers need vs. want.

• How constantly communicating with customers was a critical in the business finally achieving product-market fit after several pivots.

• Why, even as a CEO of a $15M ARR company, Brian still makes time to do five customer demos every single day.

• How an acquisition of a competitor turned out to be one the best things that's happened for Brian and his team.

I hope you enjoy it.

Listen to the full podcast episode

📗 Book of the Week

This week's book recommendation is from Brian:

Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross and Marylou Tyler

🌐 Around the Web

YouTube Channel

Here's a link to the full video episode.

😍 Let's Get Social

Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast? Learn more here.


P.S. whenever you're ready, here are 3 ways I can help you:

1. SaaS Club Plus: We're re-launching a brand new paid community for SaaS founders with an exciting new offering. Join the waitlist!

2. SaaS Club Launch: A 3-month coaching program that gives you the tools, knowledge, and support to get to your first $10K MRR faster.

3. SaaS Club Clarity:  Book a 1-hour consulting session with Omer to get unstuck and gain clarity about your SaaS business.