GrowthHackingIdea - +$692,500 in revenue (kickass reason)
Neil Patel made an unexpected data-driven experiment.
Once he decided to change:
- not his pitch,
- not the prices,
- and not even the type of companies he was meeting with.
The only thing he decided to change - was ...
... clothes.
He started to dress extremely nice.
His results:
His closing ratio increased from typical 25% to 40%.
Financially it brought in an extra $692,500 in revenue.
BUT
He decided to do this experiment with a friend because he wanted to see if it had a similar effect on someone who didn’t have as much money, experience, or business contacts.
His friend's results were astonishing as well - he started to hit six figures in monthly income and now drives a Lamborghini.
P.S. For me, as a person who always wears shorts/T-shirts or sportswear everywhere, ... that's ... spell-binding...
Source: www.quicksprout.com
Cheers,
Charlie Patel ;)
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