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While YouTube dominates podcast consumption overall, Transitor’s recent survey of Gen Z reveals some surprising insights about their listening habits.

Takeaways:

• 56% of respondents prefer Spotify, outpacing YouTube (21%) and Apple Podcasts (10%). Spotify’s share has grown since 2021.
• 76% primarily listen to audio podcasts, despite the industry’s growing focus on video content.
• 59% of Gen Z podcast consumption happens at home, mostly on phones or tablets.
• Shows like Welcome to Night Vale and The Magnus Archives rank high among favorites, pointing to a strong appetite for fictional storytelling.
• Joe Rogan is the most frequently mentioned “popular podcaster” by a wide margin.

Check out the full report from Transistor.

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We unabashedly love a good Notion template here at TDC.

If you’re a marketer looking to simplify your workflow, these Notion templates are free and worth checking out.

They’re straightforward, easy to set up, and designed to help you get organized quickly without overcomplicating things.

Whether you need to plan content, manage projects, track leads, or keep tabs on your subscriptions, there’s a template for it. Solid resource.

PETA’s new satirical campaign, directed by Fons Schiedon and produced by Golden LA, spoofs ‘90s toy ads to deliver a biting critique of taxpayer-funded animal testing.

The ad introduces “My First Lab Animal,” a fake toy kit where a child performs cruel experiments—mirroring real NIH-funded procedures—on her stuffed mouse. Bright, nostalgic visuals and a catchy jingle contrast the dark reality of animal testing.

Airing on major networks like FOX News and Adult Swim, PETA hopes the playful tone prompts serious reflection and change.