3 high-impact insights from GA4 exploration reports

(with video)
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GA4 has a lot of reports but not all of them give you straightforward insights. That’s where GA4 exploration reports come in.

GA4 explorations are where you can build much more useful reports, including many things that are impossible in the GA4 report section.

Today we're diving into GA4 explorations to uncover:
  • The clickthrough rates on your calls to action (and your entire menu)
  • Whether those mobile and desktop visitors of yours are converting (especially the ones from paid sources)
  • Which articles are stealing the spotlight (and in which channels)

    Here’s a sample:
    By the end of the post, you’ll be armed with the how-tos of building GA4 explorations and be ready to dive into your own data. Ready to create and share your own explorations?

    Yes! Show me how to build my own custom reports. →

     
     
     
     
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