GrowthHackingIdea - +64% more clicks (8 steps)

Quick recap: over 4 billion views occur on YouTube every day.

YouTube videos with a thumbnail that stands out get +154% more clicks by women (+64% for men).
90% of the best performing videos on YouTube have a custom thumbnail.

Here are the instructions on how to create your own custom thumbnail:

1. Go to Canva
2. Click "use custom dimensions" (right-top).
3. Input 1280 x 720 pixels.

4. Upload a screenshot/photo that sets user expectations for what they get when they click the video.
5. Add your branding or some custom explainer text.

6. Go to "My Videos".
7. Hit "Edit".
8. Hit "Custom Thumbnail".

Pro tip. If you want to maximize results:
Create ads on Google Adwords using a set of images (your potential thumbnails) and test to find which one converts the best. Use the winner.

Source: neilpatel.com


Cheers,
Charlie Patel ;)



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