Raisin Bread by MarketerHire - Holiday shoppers 🤝 AI

But shoppers aren’t only using AI for product discovery; over 74% of shoppers think AI will find the best deals.

The same study revealed that consumers will be shopping directly from social platforms—most likely Instagram, followed by Facebook and TikTok—all of which use advanced AI models used to feed content to users.

With Ad Creative Solutions, brands can gather zero-party data (including users’ emotional states) through interactive activities, while remaining transparent and compliant with privacy regulations.

Use cases include 3D and AR product exploration, virtual showrooms, and AR games, quizzes and filters—all directly within website banners.

With creative agency Orchard, Penguin set up a booth at Gold’s Gym in Venice, CA, and invited gym goers to have a chat with “Arnold Intelligence”—a “vocal approximation of Schwarzenneger” that was “trained” on his new book.

But at the end of their chat, participants learned that this AI was, in fact, Schwarzenneger himself—hiding behind the booth.

While this experiment didn’t technically involve AI, it relied on AI to set up the shock factor—and ultimate memorability—of the campaign.

Using AI, allplants revamped fast-food ads from the 1950s-1990s—replacing the copy and imagery with their healthier versions of classic, convenient dishes.

‘The New Classics’ campaign leveraged AI to pull the vintage visual style while staying true to allplants’ core brand properties.

If TikTok Shop is here to stay

The pros and cons of using TikTok Shop as a brand

How Shop is impacting influencer and affiliate collabs…and more!

Maybelline promotes their new mascara on a building-scale AR mirror in Ukraine.

Jasper announces a new end-to-end AI copilot for better marketing outcomes.

Cision launches CisionOne, a media monitoring + outreach solution with real-time insights powered by AI.