Buffer - Get 15+ tips to grow on YouTube Shorts

Hey folks👋🏽

One of my favorite creator things is ✨original content formats✨. From Rhett & Link’s Good Mythical Morning on YouTube to Kandace Banks’ “unpaid fashion intern” spoofs on TikTok — I love a good creative moment. Give me storylines, production, acting — I love it all.

So, when I read about this upcoming Succession-style TikTok series, I was immediately hooked. The commitment to detail across the board on the project also gives me high hopes for its success. 

Let’s get into it!

💌 In today’s email:

• ⏩ Calling all YouTube Shorts creators – check out the top tips we have to speed up your growth
• 🤖 Use this AI Assistant prompt to share productivity tips with your audience
• 📱Mitra shares a Capcut trend to try
• 📣 The latest social news, features, and bonus reads
• And as always, all the latest and greatest content from the Buffer blog.

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. The Buffer community is buzzing — join us 🐝

☑️ The poll of the week – last week's results

From last week's poll, 91% of you will NOT be paying for Twitter. Thanks for letting us know!

🖊️ Deep dive: Our Top Tips to Grow On YouTube Shorts

The path to virality, meaningful growth, and monetization is paved with unclear instructions and ever-changing platforms. 

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts.

Here’s a Cliff’s Notes view of the top tips:

1. Optimize all text spaces for the YouTube search engine: You can use SEO techniques to make your YouTube Shorts more visible. This involves improving the title, description, and tags by using relevant keywords and SEO tools to find good keywords.
2. Engage with your subscribers: Building a community requires engaging with your audience. You can do this by responding to comments, hosting live sessions and Q&As, and using the Community tab to share updates, polls, and behind-the-scenes content.
3. Balance consistency and frequency: Keep posting regularly to keep your audience interested and improve your channel's ranking. Posting more often can also help your channel grow faster — but this shouldn’t hurt the quality of your videos.
4. Cross-promotion with similar creators: Cross-promote your Shorts on other short-form video platforms to reach a wider audience. This helps to leverage your existing follower base and drive traffic to your YouTube channel.
5. Adapt content based on results from your analytics: Adapt and evolve your content based on feedback and analytics. This iterative approach can lead to better engagement over time. Use YouTube's analytics to understand what's working and where there's room for improvement. Analyzing viewer behavior can guide content strategy.
6. Educate yourself: Stay updated with YouTube's features, policies, and community guidelines to make the most of the platform and avoid any pitfalls.

 🚀 Three entrepreneurs skyrocketing their growth with Buffer

We pride ourselves on being an excellent tool for entrepreneurs and business owners to grow on social media — and our users were more than happy to back us up.

• Michael Piperno on LinkedIn: “What used to take me hours now takes me minutes. Easily 2 hours saved per week.”
• Nathalie Tran on Instagram: “My engagement has increased around 999% on Pinterest!”
• Jennifer’s Fading Memories podcast: “I’ve made over $8,000 in podcast sponsorship since using Buffer”
• Adriana on LinkedIn: “Buffer has been the player in my following growth on my personal LinkedIn and Twitter accounts, over 5,300 followers. I cannot imagine life without Buffer.”

Want to skyrocket your growth? Click the link below to get started with Buffer today!

👇🏽 The latest from the blog

• How to Schedule Posts to Bluesky and Cross-post from Other Platforms: With serious collaborative effort across the team, Kirsti put together this simple shortcut will help you cross-post and schedule posts to Bluesky with your iPhone.

• How I've Grown To 6 Figures In 3+ Years As A Content Agency Owner: Here are five lessons Laura Martisiute learned along the path of small business ownership.

• From $400 to $180,000: How This Founder Bootstrapped a Six-Figure Business: At Buffer we’ve long aimed to default to transparency a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding.

• How to Get Verified on Instagram in 2023—With and Without Meta Verified: Getting verified adds credibility to any account — so it’s no wonder that so many of us are keen to have that blue checkmark on Instagram. In this post, we cover what verification is, the two ways to get verified on the social media platform (with and without paying for Meta Verified), plus some FAQs about the blue tick.

🤖 A prompt for Buffer's AI Assistant

Use this prompt to guide Buffer's AI Assistant to give you the top productivity hacks relevant to your audience and niche.

The Prompt

Craft [Number] pieces on productivity hacks or time-saving tips for [Target Audience] concerning [Topic] on [Platform].

• Number: "How many tips or hacks are you aiming for?"
• Target Audience: "Who are these tips for?"
• Topic: "What's the main focus?"
• Platform: "Twitter, LinkedIn, Instagram Carousel? Any specific posting guidelines?"
• Depth: "Introductory, intermediate, or advanced?"
• Format: "Listicle, guide, narrative, or other?"
• Style: "Casual, professional, inspirational?"
• Visuals: "Include visuals like infographics, photos, or videos?"
• Examples: "Real-world or hypothetical examples?"
• CTA: "Any specific action for readers?"

📱Social tip of the week from Mitra, Buffer’s Social Media Manager 

“Confused dog” CapCut trend 

CapCut memes make creating content on TikTok much easier these days and a lot more fun! The latest one that’s been all over my FYP lately is a video of a confused dog, where you can add your own image and text that says something like “Me when [insert something that would make you nervous or confused and is related to your niche]. “

Check out how we used this meme for Buffer’s TikTok here!

📣 What's happening in social?

LinkedIn’s inching closer to 1 billion users; Pebble, formerly T2 Social, is officially shutting down on November 1st; the WaPo analyzes the rise of creators & influencers; learn the secrets of getting people to stop and watch your videos (hint: lip gloss is involved); you can now turn your photos into IG stickers; and Twitter/X to have two new premium tiers.

Get these updates and more in our new Notion page!

Thanks for reading! 💟

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