🏪 Go to market strategy for your product

What's your plan for going to market?

What is a go-to-market strategy? A go-to-market strategy can help your team avoid a "failure to launch" situation. This is a step-by-step plan that describes how you’ll introduce, launch, and sell your products to your target market. With the right plan, you can ensure that you introduce your product to the right people at the right time using messaging that resonates with their wants, needs, and problems. Katie Geer covers how to build a go-to-market plan for a successful product launch. (via Amplitude) 

How to create a winning go to market strategy. Launching a new product seems easy, but finding the right new market for it is hard. You not only need to create a competitive startup with a solid product and develop a marketing strategy but also a dynamic marketing plan and to market the heck out of it. Unless all of your key business units are on the same page with a well-thought-out go-to-market strategy, your product launch will struggle to gain traction. Michael Pierceexplains how to design a go-to-market strategy that keeps everyone on the same page (via The Product Manager)

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One year after the Twitter takeover

A year ago today, Elon Musk rolled into the Twitter headquarters with a kitchen sink – ready to show he was going to pull out all of the stops as the new owner of the social media platform that he took over very publicly. As documented by The Verge, this move has been marked by tumultuous shifts that have left many nostalgic for the "quaint" Twitter of yesteryears.

Prior to Musk's takeover, Twitter was steadily rolling out new features, even if at a slow pace. Users saw the introduction of the long-awaited edit button for Twitter Blue subscribers, improved designs for icons, and a plethora of other tweaks and additions.

However, once Musk took over – he decidedly made a push to change everything – the culture, the executive team, and even the name (rebranding to simply X). He embarked on a massive restructuring, leading to the termination of key C-suite executives and laying off almost two-thirds of Twitter’s workforce. A significantly pared-down team was left to enact Musk's vision, which often required around-the-clock dedication.

One of Musk’s earliest and most controversial decisions was the attempt to monetize X’s verification badges. For $7.99 a month, anyone could sport the coveted blue checkmark, leading to rampant impersonations and a significant devaluation of the badge's authenticity. It was Musk’s way to bring recurring revenue to the platform. Yet, X’s cash cow of the business – advertising – has seen a big decline. The advertising market, in general, has weakened. That, combined with a drop in mobile monthly active users by nearly 18% over the year, the new platform's profitability outlook appears just as bleak as in the past.

The question remains: Will "X" ever recapture the essence of the original Twitter, or has it forever morphed into something unrecognizable? Only time will tell…

6 ways for product managers to drive GTM outcomes in B2B companies. Regardless of whether a B2B company adopts a ‘sales led’, ‘product led’ or ‘hybrid product led, sales assisted model, product managers play a pivotal role in providing an x-functional linkage between customers, sales and marketing org and engineers. Ankur Goel lists 6 critical ways that the best product managers provide the linkage and add value. (via Mind the Product) 

Company go-to-market is not the same as product go-to-market. Many early-stage companies assume they don’t need a company go-to-market plan since they associate go-to-market with an initial product launch. Yasmeen Turayhi explains the difference between a company go-to-market plan and a product go-to-market plan and why early-stage companies need both. (via Yasmeen (Roxanne) Turayhi) 

How execution can make a big difference: A go-to-market strategy and process guide. Have you ever wondered why a go-to-market strategy is required when you launch a product or service? In his earlier days, Navneet Maheshwari always focused more on execution, and less on planning and strategy. The execution mindset is essential, but he learned that having a well-planned execution strategy can make a big difference. Navneet explains a solid go-to-market strategy can help you foresee potential challenges and take preventive measures to avoid them in the future. (via Product Coalition)